As I Am Curl Clarity Shampoo - 237 ml

As I Am Classic Curl Clarity Shampoo is a gentle, sulfate-free shampoo formulated for curly and wavy hair. Coconut, amla and tangerine cleanse the scalp and hair without stripping natural moisture, while hydroxypropyl methylcellulose visibly eases detangling. Safe for color-treated hair and free from sulfates, silicones and parabens. Vegan and cruelty-free formula.

About the product

Curly hair faces a natural challenge: sebum travels down each spiral more slowly, leaving strands prone to dryness and tangling. As I Am Classic Curl Clarity Shampoo removes sebum, buildup and product residue without stripping the moisture curls already struggle to retain. Made in the USA.

The manufacturer reports that this formula reduces detangling effort by 62% - and for tighter curl patterns the figure reaches 78%. Free from sulfates and silicones, it is safe for color-treated hair.

Ingredients you'll love

• Coconut (Cocos nucifera) - nourishes and strengthens hair.
• Amla (Phyllanthus emblica) - tones the scalp and strengthens hair at the root.
• Tangerine (Citrus reticulata) - refreshes and adds shine.
• Hydroxypropyl methylcellulose - eases detangling and helps prevent tangles.

Suitable for

Daily care of curly and wavy hair, including color-treated. A good fit for anyone looking for gentle cleansing that preserves the natural moisture balance of curls.

How to use

Thoroughly wet hair with water. Apply an appropriate amount of shampoo and lather gently, massaging the scalp. Rinse thoroughly. Repeat if needed. Follow with a conditioner or hair mask.

Ingredients (INCI)

Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Fragrance/Parfum, Citric Acid, Caprylyl Glycol, Phenoxyethanol, Sodium Benzoate, Limonene.